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Growth marketing for DTC & ecommerce

Profitable growth for brands that sell direct

We grow supplement, wellness, beauty and food & beverage brands. Paid acquisition, retention, conversion and creative are run by one team that already knows your category's ad rules and reorder economics.

Book a strategy call See our services
  • Free 30-minute strategy call
  • Reply within one business day
  • You own your accounts & data
Your growth engine One team
  1. Paid social & search Meta · TikTok · Google · YouTube
  2. Email & SMS retention Flows · Campaigns · Subscriptions
  3. Shopify CRO & web Landing pages · Advertorials · A/B tests
  4. Creative & UGC Static · Video · Creators

One plan. One team. One report.

Platforms we work in

  • Meta
  • TikTok
  • Google
  • YouTube
  • Pinterest
  • Klaviyo
  • Shopify
Why brands come to us

Growth stalls when every channel is run on its own

Most growing brands end up with a media buyer, an email agency, a web developer and a creative shop, each optimizing its own metric. The ads promise one thing, the landing page says another, and nobody owns the number that matters: profit.

Acquisition costs keep climbing

Spend goes up, new-customer revenue doesn't keep pace, and platform ROAS no longer matches what reaches the bank.

First orders never become reorders

Replenishment and subscription flows haven't been touched in a year, and the repeat-purchase rate stays flat.

Traffic lands and leaves

Paid clicks arrive on pages that weren't built for the ad that sent them.

We started Natural Nutrition to be the one team that connects those pieces. We plan acquisition, retention and conversion together and measure them against your real business results, so every dollar and every test pushes in the same direction.

Services

Everything it takes to grow a direct-to-consumer brand

Hire us for one discipline or the full stack. Either way, every service is planned against the same targets: new customers at a profitable cost, and customers who reorder.

02

Email & SMS retention

The cheapest customer is the one you already have. We build the lifecycle program that turns first orders into second, third and subscription orders.

  • Klaviyo
  • Postscript
  • Attentive
  • Recharge
  • Skio

What's included

  • Core flows: welcome, browse and cart abandonment, post-purchase, winback
  • Replenishment and subscription flows timed to how fast customers use the product
  • A campaign calendar with design, copy and send-time testing
  • Segmentation by purchase behavior, product and engagement
  • Deliverability setup: authentication, list hygiene, sunset policies
  • SMS program setup with opt-in and compliance practices

Deliverables

  • A flow map and build-out, prioritized by revenue opportunity
  • A monthly campaign calendar and results recap
  • Tracking of retention cohorts and repeat-purchase rate
03

Shopify CRO & web development

Every percent of conversion rate makes your ad budget go further. We build and test the pages that turn paid traffic into orders.

  • Shopify
  • Shopify Plus
  • Landing pages
  • Advertorials
  • A/B testing
  • Heatmaps

What's included

  • Conversion audit using analytics, heatmaps and session recordings
  • Shopify theme builds, migrations and custom sections
  • Landing pages, listicles and advertorials matched to specific ad angles
  • Product page, cart and offer optimization: bundles, upsells, subscribe-and-save
  • Site speed and mobile experience improvements
  • An ongoing A/B testing roadmap with documented hypotheses

Deliverables

  • A prioritized CRO backlog scored by impact and effort
  • Built and QA'd pages, handed over in your Shopify store
  • Test results with a clear call on each one: ship, iterate or drop
04

Creative, content & UGC

Creative is the biggest lever left in paid social. We produce ads in the volume and variety the platforms need, and let performance data decide what comes next.

  • Static ads
  • Video ads
  • UGC
  • Creator sourcing
  • Product photography
  • Copywriting

What's included

  • Angle and hook research based on reviews, competitors and customer interviews
  • Static, motion and video ad production in every placement format
  • UGC creator sourcing, briefing, usage rights and editing
  • Product and lifestyle photography direction
  • Direct-response copy for ads, landing pages and email
  • Iterations on winning ads to extend their life

Deliverables

  • A monthly batch of new concepts and iterations
  • A creative performance report broken down by angle, format and hook
  • Organized source files that you own
Who we work with

Four categories. Nothing else.

We only work with brands built on repeat purchase. Staying focused means we already know each category's ad policies, claim rules and reorder cycles before day one.

01

Supplements & wellness

A high-repeat category with some of the strictest advertising rules online.

  • Creative and landing pages built for health-ad policies and FTC and FDA claim rules
  • Education-led funnels: advertorials, ingredient stories and founder content
  • Subscribe-and-save offers and refill reminders timed to each bottle
02

Beauty & skincare

A visual, creator-led category where trust and visible results do the selling.

  • High-volume UGC and creator content to stay ahead of creative fatigue
  • Routine bundles and regimen upsells that lift order value
  • Replenishment flows timed to how long each product lasts
03

Food & beverage

Lower order values that only work when customers keep coming back.

  • Starter kits, sampler bundles and free-shipping thresholds that lift AOV
  • Taste-led video and UGC that gets new customers to a first order
  • Subscription programs that make thin first-order margins pay off
04

Subscription & replenishment

When revenue is recurring, lifetime value is the number that matters.

  • CAC targets set against predicted LTV, not the first order
  • Cancellation, skip-and-swap and winback flows that reduce churn
  • Onboarding content that gets new subscribers to results sooner
About us

A growth team, not another vendor

We're a marketing agency for DTC brands in supplements and wellness, beauty and skincare, and food and beverage, many of them selling on subscription. We work as your growth team rather than a vendor, with paid acquisition, retention, conversion and creative all run from one plan. These are the commitments we make to every brand we work with.

Transparent reporting

You see the same dashboards we do. Every week we report what changed, what we learned and what we're doing next.

You own everything

Your ad accounts, pixels, email lists, creative files and data stay in your name. They're always yours.

Senior people on your account

The people you meet on the first call are the people who work on your brand.

No long lock-ins

Month-to-month after the initial term. We'd rather keep you with results than with a contract.

How we work

A simple, repeatable process

Every engagement follows the same four stages. They repeat as the brand grows.

  1. Audit

    A deep review of your ad accounts, tracking, store, email and SMS program, creative library and unit economics.

  2. Strategy

    A written growth plan with clear targets for CAC, conversion rate and retention, and a prioritized 90-day roadmap.

  3. Launch

    We fix the foundations first, then launch new campaigns, flows, pages and creative tests in a planned sequence.

  4. Optimize & scale

    Weekly iteration and monthly reviews. Budget moves to what's working, and the next round of tests is already queued.

Your first 90 days

Days 1–30

Audit & foundations

  • Onboarding and account access
  • Full audit and tracking fixes
  • Growth plan and KPI targets agreed
  • Quick wins shipped
Days 31–60

Build & launch

  • Account restructures live
  • Core email and SMS flows rebuilt
  • First creative testing batch launched
  • First CRO tests running
Days 61–90

Scale what works

  • Scaling winning ads and audiences
  • Campaign calendar in rhythm
  • First test results acted on
  • Quarterly review and next-quarter plan
FAQ

Common questions

Can't find what you're looking for? Email us at business@naturalnutritionllc.com.

Do you work with brands outside these categories?

No. We only work with supplement and wellness, beauty and skincare, and food and beverage brands, including subscription brands in those categories. That focus is how we already know their ad policies, claim rules and reorder economics.

How much do your services cost?

Every engagement is scoped to the brand: which services you need, how many channels we run and how much creative you need. We share pricing in a written proposal after the strategy call, so you know exactly what's included before anything starts.

Is there a minimum ad spend?

We don't publish a hard minimum. Paid media needs enough budget to test creative and audiences properly, so we'll look at your numbers on the call and tell you honestly whether to start with paid, or with retention and conversion first.

How long are your contracts?

We start with an initial term long enough to audit, build and test properly. After that, it's month-to-month.

How quickly can we get started?

Once the proposal is signed, onboarding and the audit happen in the first 30 days, with quick wins shipped along the way. Your first 90 days shows the full timeline.

Can we hire you for just one service?

Yes. You can start with a single discipline, such as paid media or email and SMS, and add more later. Strategy and reporting stay connected either way.

Who owns the ad accounts and data?

You do. Ad accounts, pixels, email and SMS lists, creative files and data stay in your name, and we work in them with your permission. If we ever part ways, everything stays with you.

Which platforms do you work with?

Meta, TikTok, Google (Search, Shopping, Performance Max and YouTube) and Pinterest for paid media; Klaviyo, Postscript and Attentive for email and SMS; Recharge and Skio for subscriptions; and Shopify and Shopify Plus for your store.

How do you handle ad rules for supplements and skincare?

We build creative and landing pages with ad-platform health and personal-attribute policies, and FTC and FDA claim rules, in mind from the start. Final approval of product claims stays with you and your legal or regulatory advisors.

Contact

Let's talk about growing your brand

Send us a note about your brand and goals. We reply within one business day to set up a free 30-minute strategy call.

Book a strategy call

To help us prepare, please include:

  • Your brand name and website URL
  • What you sell and who your customers are
  • Your approximate monthly revenue and ad spend
  • The channels you're running today
  • Your main goal for the next 6–12 months
Email us to book a call